Xbox Boss Wants Epic, Other Stores on Console, Dropping Exclusivity Partly for Gen Z Appeal

In recent months, there’s been a lot of debate and concern about the future of the Xbox brand, with Microsoft seemingly tip-toeing away from exclusives and the traditional console business. In a recent “business update,” Xbox boss Phil Spencer and other execs sought to calm fears, saying major exclusives like Starfield are staying put (for now) and Microsoft is working on powerful new hardware, but fans have been skeptical in the face of “flatlining” demand for Xbox consoles. Well, Spencer sat down for an interview with Polygon at GDC, and it seems he has a new pitch – in Spencer’s […]

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