European Gamers Spend More on Microtransactions than North Americans, says Newzoo, but they’re also More Likely to Buy Something on Sale

Newzoo, the global data firm for videogame industry sales has collaborated with Tebex, a monetization platform that videogame studios use for in-game purchases to publish a report that dives into player spending in North America and Europe. The Unlocking Games Revenue: Player Behavior and Payment Trends in the West report has more than a few interesting revelations about player spending in North America and Europe, like how players in those two regions are the minority of the world's gamers but drive nearly half of all spending in the videogame industry. But the videogame industry is not what it was 20 […]

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