Nevada’s January Sportsbook Handle Falls Short of 2022 Record

Despite setting a record-breaking $1.1 billion in sports betting handle for January 2022, Nevada could not break its record this year, with the state’s retail and online sportsbooks handling $936.5 million in wagers. While mobile wagering accounted for more than half of this January’s handle, with online sportsbooks pulling in $581.5 million, it wasn’t enough to break the record high set last year.

However, there was still good news for Nevada sports betting as February 2022 could be challenging for bookmakers, and operators netted $50.4 million last month with a hold percentage of 5.39%.

Why is Nevada’s January Sportsbook Handle Down from Last Year?

Several possible factors could have contributed to the decrease in handle for Nevada’s sportsbooks. One of the most likely explanations is a lack of major sporting events this year due to COVID-19 safety protocols.

With interrupted NFL games and college football season winding to a close, there wasn’t enough action for gamblers to get invested. Additionally, the Super Bowl saw a 15% dip in wagers this year, with the handle falling to $153.2 million and William Hill’s app crashing just before the game began.

What Can be Done to Increase Sportsbook Handle?

To increase sportsbook handles, operators must create an engaging and safe atmosphere for gamblers. Operators can create a safe environment by offering various betting options, such as live-in-game wagering and innovative prop bets that keep players interested in the game.

Additionally, bookmakers should investigate creating more promotional offers and bonuses to attract new customers and provide excellent customer service that gives gamblers a sense of security and confidence in their wagers.

Finally, operators must sort out technical issues or glitches with their online sportsbooks by ensuring up-to-date programs that function at peak performance. Doing this will provide a secure bet for customers, leading to an increased handle in Nevada sportsbooks.

Summary

Nevada’s January sportsbook handle falls short of target due to the lack of major sporting events and other contributing factors. To increase sportsbook handles, operators must create an engaging atmosphere by offering various betting options, promotional offers and bonuses and ensuring their online sportsbooks function well. With a better handle on Nevada sportsbooks, the state can potentially break its record from 2022.

By taking these steps, operators can help create greater interest and more engagement for bettors in Nevada, ultimately leading to a more robust sportsbook handle. By doing so, Nevada can strive to break its record in the future.

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Nevada’s January Sportsbook Handle Falls Short of 2022 Record
Source: Trend Philippines News